- Interacting with various business user groups for gathering the requirements and translating business needs to technical requirements
- Design and Build HTML emails (custom templates), general email, newsletter design, building responsive HTML emails.
- Building the Lead Score Model to leverage the contacts in the Eloqua database as per the client’s requirements.
- Manage email marketing campaigns, implementation of A/B tests and delivery optimization.
- Understanding the campaign objective, campaign plan, and process to provide suggestions in improving the leads.
- Design Forms and landing pages for collecting leads from all sources.
- Creating Custom data objects and monitor the data changes using Custom object record services.
- Creating Dashboards, reporting metrics for all the assets and campaigns.
