Digital Marketing
Innovation Driven Marketing
Digital Marketing is responsible for increasing Pipeline and Revenue Growth. Marketers must be up to date with expertise in the latest Media and Digital Technology, in order to proficiently create and execute an impactful Digital Strategy.
Xcel CXM’s expert Digital Marketers help you move from Chaos to Predictable Revenue. We collaborate with you to Increase your Sales Pipeline by nurturing your customers to Drive Conversions and Grow your Revenue.
Reach the Right Audience, in the Right Channels at the Right Moment. Experience our Marketing expertise with the latest Digital Tools.
01Digital Marketing Strategy
Our Digital Marketing Strategy uses online channels to achieve goals like boosting brand awareness and driving website traffic through thorough analysis, strategic planning, and execution across digital platforms to engage target audiences.
02Content Marketing
Content Marketing involves creating and distributing valuable content to attract and retain a defined audience, driving profitable actions. Businesses establish authority and trust through strategic storytelling and messaging.
03Email Marketing
Email Marketing is a potent tool for businesses to engage with their audience, delivering targeted messages to their inbox, nurturing leads, driving conversions, and fostering long-term relationships through personalized content and strategic timing.
04SMS Marketing
SMS Marketing delivers concise messages directly to customers' mobile devices, offering immediate communication with high open rates. It's effective for engaging customers, promoting offers, and driving conversions in the digital landscape.
05Marketing Automation & Execution
Marketing Automation simplifies tasks, enabling businesses to manage campaigns, nurture leads, and personalize interactions. By automating processes like email marketing and lead scoring, businesses boost efficiency and engagement, driving results.
06Marketing Analytics
Marketing Analytics collects, analyzes, and interprets data from marketing campaigns to evaluate performance and inform decision-making. By leveraging insights from metrics like website traffic and conversion rates, businesses optimize strategies and drive measurable results.
07Search Engine Optimization (SEO)
Search Engine Optimization (SEO) optimizes website content and structure to boost visibility in search results, driving organic traffic. Implementing SEO best practices enhances online presence, attracts leads, and establishes industry authority for long-term success and growth.
08Paid Search
Paid search advertises within search results by bidding on relevant keywords, generating immediate visibility and traffic. Strategically allocating budget and optimizing ad campaigns helps businesses target audiences, boost brand exposure, and drive conversions in the digital landscape.
09Web Design/Development
Web Design and Development involves creating visually appealing and user-friendly websites tailored to meet business and audience needs. Through strategic planning, coding, and design, websites optimize functionality, accessibility, and engagement to drive traffic and foster positive user experiences.
10Business Intelligence (BI) and Visualizations
Business Intelligence (BI) and Visualizations analyze complex data and present insights visually, empowering informed decisions. By using interactive charts, graphs, and dashboards, BI visualizations turn data into actionable insights, enabling stakeholders to drive strategic initiatives effectively.
Technologies We Support
Adobe Campaign
Adobe Campaign is a marketing automation tool by Adobe Experience Cloud that enables businesses to create, automate, and optimize personalized campaigns across multiple channels. It helps marketers deliver targeted messages to customers, enhancing engagement and driving results.
Adobe Journey Optimizer (AJO)
Adobe Journey Optimizer is a part of Adobe Experience Cloud designed to help businesses create and optimize personalized customer journeys across various touchpoints. It enables marketers to deliver relevant content and experiences to customers at every stage of their journey, ultimately driving engagement, loyalty, and conversions.
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a leading content management system that empowers businesses to create and manage digital experiences across various channels. With robust features for content authoring, asset management, and personalization, AEM enables organizations to deliver dynamic and engaging content to their audience.
Adobe Audience Manager
Adobe Audience Manager is a data management platform (DMP) that allows businesses to collect, organize, and activate audience data for targeted advertising and personalized experiences. It enables marketers to gain insights into audience behavior, segment audiences based on various criteria, and deliver content across digital channels.
Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive suite of marketing, advertising, analytics, and content management solutions designed to deliver personalized digital experiences across multiple channels. It enables businesses to create, manage, and optimize customer experiences, driving engagement and loyalty.
Adobe Analytics
Adobe Analytics is a robust web analytics platform that provides businesses with insights into customer behavior and website performance. It offers advanced analytics capabilities, including data visualization, segmentation, and real-time reporting, empowering organizations to optimize their digital experiences and drive informed decision-making.
Salesforce Marketing Cloud (SFMC)
Salesforce Marketing Cloud is a digital marketing platform that enables businesses to create, automate, and optimize personalized marketing campaigns across multiple channels. It provides tools for email marketing, social media management, customer journey mapping, and analytics.
Marketo
Marketo is a leading marketing automation platform that empowers businesses to streamline their marketing efforts, from lead generation to customer engagement and beyond. It offers robust features for email marketing, lead management, campaign automation, and analytics, helping organizations drive revenue growth and customer loyalty.
Eloqua
Eloqua is a powerful marketing automation platform designed to help businesses drive engagement and nurture leads throughout the customer journey. It offers comprehensive features for lead management, email marketing, campaign orchestration, and analytics, enabling organizations to deliver personalized experiences and optimize performance.
Hubspot
HubSpot is an all-in-one inbound marketing platform that provides tools for content management, email marketing, social media, and customer relationship management (CRM). It helps businesses attract, engage, and delight customers by delivering personalized experiences and optimizing their marketing efforts.
IBM Unica
IBM Unica is a marketing automation platform that helps businesses create, manage, and execute personalized marketing campaigns across various channels. It offers features for campaign management, customer segmentation, and marketing analytics, enabling organizations to drive customer engagement and optimize their marketing strategies.
Tableau
Tableau is a powerful data visualization and analytics platform that allows users to create interactive and insightful visualizations from their data. It enables organizations to uncover actionable insights, make data-driven decisions, and communicate findings effectively across teams and stakeholders.
Tealium
Tealium is a tag management and customer data platform (CDP) that enables businesses to collect, manage, and unify customer data across various touchpoints. It helps organizations deliver personalized and relevant experiences to their customers while ensuring compliance with data regulations and optimizing marketing performance.
Solutions
Empower with an Embedded Team
Our expert consultants seamlessly integrate into your project, we ensure efficiency, innovation, transparency and enhance your success every step of the way.
Scale with Project & Program Mgmt
From inception to execution, our experts streamline processes, mitigate risks, drive success and empowering your organization to achieve its full potential.
Enhance Your Team With Skilled Talent
Elevate your capabilities with our pool of skilled talent. We ensure that you have access to top-tier professionals who are dedicated to driving your success forward.
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